Metasearch serves as a powerful tool for hotels, wielding considerable influence within the online...
Boost Direct Bookings With Metadesk: The Ultimate Metasearch Solution for Hotels
In today's competitive hospitality landscape, hoteliers face the dual challenge of maximizing direct bookings while effectively managing metasearch channels. Metadesk offers a comprehensive solution tailored to the needs of hotel sales, marketing directors, and revenue managers.
Performance-driven metasearch management
Metadesk combines advanced programmatic technology with human expertise to optimize metasearch campaigns. This hybrid approach ensures that hotels can effectively compete with Online Travel Agencies (OTAs) by attracting direct bookings through strategic media management.
Transparent and flexible pricing
Understanding the importance of cost-effectiveness, Metadesk employs a commission-based pricing model linked directly to consumed revenue. As your metasearch-generated revenue increases, the commission percentage decreases, ensuring you never overpay.
A commission-based model works great for some properties but not so much for others. Check out this recent article to learn which pricing model is best suited for your property: Metasearch Pricing Models Explained.
Comprehensive reporting and insights
With Metadesk, you gain access to on-demand, daily-updated reports, providing transparency and actionable insights into campaign performance. This empowers you to make informed decisions and adjust strategies promptly.
Seamless integration with major metasearch channels
Metadesk ensures your property is prominently featured across leading metasearch platforms, including Google, Tripadvisor, Kayak, Bing, and more. This broad exposure maximizes your property's visibility to potential guests actively searching for accommodations.
User-friendly onboarding and support
Metadesk offers a guided onboarding process to help you coordinate the tech integration with your booking engine.
And once your campaigns are live, direct access to campaign optimization specialists ensures you receive expert guidance tailored to your property's unique needs.
Tailored to your property’s unique needs
At Metadesk, we adjust our campaign bidding strategies to support your need dates and high occupancy dates. Increasing and decreasing bids on these key dates ensures that your metasearch budget is efficiently allocated to maximize revenue production.
By partnering with Metadesk, hotel sales and marketing directors, along with revenue managers, can take control of their metasearch channels, reduce reliance on OTAs, and drive more direct bookings. This collaborative approach not only enhances revenue but also strengthens your property's market position in the ever-evolving hospitality industry.