As metasearch continues to expand into one of your most important channels for direct revenue, it’s...
Metasearch Rate Channeling
To ensure accurate pricing and maintain compliance with metasearch partner requirements, only publicly available rates should be sent through metasearch.
Channel These Rates
- Standard public rates
- Public promotional rates
- Discounts available to all users without eligibility requirements
Do Not Channel These Rates
Qualified rates are not permitted on metasearch, including:
- Local or resident rates (including in-state resident offers)
- Promotions requiring ID verification
- Government rates
- Military rates
- AAA/AARP rates
- Corporate or negotiated rates
- Group rates
- Member-only or loyalty rates that require sign-in or membership verification
- Any other rate requiring a qualification or proof of eligibility
General Rule
If a guest must qualify for a rate by providing an ID, membership, employment status, residency, or any other eligibility requirement, do not channel that rate to metasearch.
If a promotion is publicly available to all guests without qualification, it should be made available through metasearch.