Hop and Metadesk Launch Strategic Partnership to Boost Direct Bookings for Hotels and Resorts

PARK CITY, United States - January 7, 2026 - Metadesk, a GCommerce platform specializing in hotel metasearch advertising, has announced a new partnership with Hop, a leading cloud-based Hospitality Management System designed to simplify day-to-day operations by centralizing bookings, channel management, and core hotel functions, giving hotels and resorts a smoother, more efficient way to operate and grow their direct bookings.

Together, the two companies are delivering a powerful solution designed to help hotels and resorts strengthen their direct booking channels, increase direct bookings, and reduce reliance on OTAs.

What this partnership means for hoteliers:

• Connected systems + smarter visibility
  By bringing together Hop’s cloud-based property management platform and Metadesk’s hotel metasearch expertise, hotels and resorts get a seamless connection between rates, availability, and metasearch advertising. This integration boosts visibility across Google Hotel Ads and other top metasearch channels, helping properties capture more direct bookings instead of losing guests to OTAs.
  
  
• A partnership built for direct revenue success
  Hop’s choice of Metadesk as its metasearch partner gives hoteliers a trusted solution for strengthening their digital distribution strategy. Together, the platforms create a unified approach that supports direct revenue growth and helps properties maintain control of their guest relationships and margins.
  
  
• Intelligent optimization for every property
  Metadesk goes beyond bid management by using dynamic, data-driven strategies customized to each property’s demand patterns and booking behavior. With ongoing monitoring, funnel analysis, and continual campaign adjustments, hotels and resorts can stay competitive and maximize ROI on their hotel metasearch campaigns, even in highly OTA-driven markets.

“Hop Chief Operating Officer, Sharon Smith, said: “Hotels and accommodation providers today want the visibility on platforms like Google Hotel ads to be able to enhance direct bookings rather than being crowded out by the Online Travel Agencies. They also want to grow and keep more of their booking revenue.

This strategic partnership between Hop and Metadesk enables this. We are delighted, firstly, for our customers that Metadesk has chosen to partner with our award-winning Property Management System because the strategic link offers so much potential.”

“Hop’s technology combined with Metadesk’s metasearch optimization creates a powerful framework for direct booking success,” said Chris Jackson, Principal of GCommerce. “Hotels and resorts will see more efficient spend, stronger performance across Google Hotel Ads, and clearer insights into how metasearch contributes to real revenue. This partnership equips properties with the tools needed to compete confidently in today’s digital landscape.”

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About Hop

Hop's award-winning PMS streamlines hotel operations, reducing expenses, boosting direct bookings and improving staff and guest experience. The cloud-based system includes a robust Booking Engine, versatile Channel Manager and advanced Revenue Management capabilities.

About Metadesk 

Metadesk is a metasearch management tool designed specifically for hotels and resorts. It helps properties effectively manage their presence on metasearch channels, resulting in increased direct bookings and reduced reliance on OTAs. 

The platform is user-friendly and offers dedicated support, making it a valuable partner for hotels and resorts in the competitive digital age. By using Metadesk, properties can achieve their revenue goals, maintain a solid online presence, and regain control over their distribution. This platform is at the forefront of redefining how the hospitality industry navigates metasearch channels, allowing properties to thrive in a competitive marketplace.

For more information about Metadesk and their range of services, please visit https://metadesk.pro/

About GCommerce

Built on the belief that one-size-fits-none, GCommerce strives to eliminate the cookie-cutter approach to digital marketing. Catering to a wide variety of clients in the hospitality and tourism industry, GCommerce provides a customized, strategic, and client-focused approach to digital marketing. Services provided include, but are not limited to, search engine optimization and marketing, website design and development, display advertising, email marketing, content marketing, and social media advertising and consultation. 

Boasting a robust and diverse clientele, including industry-leading hotel management groups, luxury and boutique hotel brands, resorts and casinos, franchises and independents, and more. For more information, visit www.gcommercesolutions.com or reach out to sales@gcommercesolutions.com

Media Contact:

marketing@gcommercesolutions.com

+1 435 200 5402